• What brings a new sponsor into NASCAR?

    6 monthes ago - By Yahoo Sports

    Gus Dean LG-sponsored NASCAR Truck Photo by: Grace Krenrich So, how does a company like LG finally decide to pull the trigger and venture into motorsports, and specifically NASCAR? A lot goes into it. We have lots of opportunities to sponsor things and I think the biggest thing for me is when Charlie and Gus were sitting around talking and getting to learn about Gus and his history and what he's done and their passion for this sport,” said Kevin McNamara, senior vice president and general manager, Air Conditioning Technologies, LG Electronics USA.
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