Leafs agree to helmet decal deal with TikTok
6 days ago - By ESPN
The Toronto Maple Leafs sported TikTok decals on their helmets Wednesday night after the team's parent company agreed to a one-year deal with the social media platform.
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MLSE announces deal with TikTok, company's logo featured on Leafs' helmets
6 days ago - By Sportsnet
TORONTO - The Toronto Maple Leafs are going social.
The team's parent company announced a deal with TikTok on Wednesday that will see the social media platform's logo appear on players' helmets throughout the 2021-22 season.
Maple Leaf Sports and Entertainment said the one-year agreement with the video-sharing service, which has over one billion users, also includes in-arena and digital branding, concession items inspired by TikTok, and further collaborations with the company's other sports properties.
The NHL added helmet advertisements last season, which largely allowed teams to make...
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